"My work is flawless, my installations are precise to the millimeter, but I struggle to fill my schedule." It's not your technique that's lacking — it's your visibility when people are planning their projects.
In 2025, 85% of homeowners renovating their bathrooms or building patios start by searching for a tile contractor on Google. They compare portfolios, read reviews, check installation styles, and contact those who inspire confidence.
people search for "tile contractor" + city name each month on average
Why You're Missing Out on Profitable Jobs
The problem isn't your expertise. The problem is that clients ready to invest $4,000-$10,000 can't find you.
Typical scenario:
- A homeowner in Phoenix wants to redo their complete bathroom with wall and floor tile
- They search "bathroom tile contractor Phoenix" or "patio tile installation Phoenix"
- Google shows them 3-4 tile contractors with portfolio photos, detailed reviews, and price ranges
- They visit the sites, compare installation styles, and request 2-3 quotes from those who seem professional
- If you're not visible with an online portfolio, this $7,500 job goes to a competitor
This scenario repeats 12-15 times per week in your area. Bathrooms, kitchens, patios, pools — all captured by those who are visible.
Real-world data: In a city of 200,000 residents, 280 searches for "tile contractor" per month. If your website captures 10%, that's 28 qualified inquiries per month. At a 30% conversion rate, you close 8-9 additional jobs per month.
What Your Clients Are Actually Searching For
Your future clients aren't searching for "a tile contractor." They have specific projects:
Bathroom Tile (40% of inquiries)
- "bathroom tile contractor [city]"
- "shower tile installation"
- "bathroom wall tile installation"
- "bathroom tile installation cost per sq ft"
Patio & Outdoor Tile (30% of inquiries)
- "outdoor patio tile installation"
- "pool tile contractor"
- slip-resistant outdoor tile"
- "patio tile contractor [city]"
Interior & Kitchen Tile (30% of inquiries)
- "kitchen floor tile installation"
- "kitchen backsplash tile"
- "wood-look tile flooring"
- "tile contractor home remodel"
An optimized website positions you for these searches and attracts clients with defined projects and allocated budgets.
The 6 Essential Elements of a Tile Contractor Website
Your website isn't a photo gallery. It's a qualified lead generation tool 24/7.
📸 Portfolio Organized by Type
Photo gallery organized: Bathrooms | Patios | Kitchens | Pools. Clients must instantly find what interests them.
🎯 Detailed Before/After
Before/after photos with details: "90 sq ft bathroom - 24x24 porcelain tile - installed in 3 days - $5,200." Maximum credibility.
⭐ Client Reviews with Photos
Detailed testimonials + photos of final result. Not "Good work" but "Bathroom redone, flawless installation, on schedule."
📐 Project Quote in 3 Clicks
Form: surface type (bathroom/patio/kitchen), square footage, city. You call back with estimate before site visit.
💵 Transparent Per Sq Ft Pricing
"Bathroom tile: $12-$18/sq ft installed" — Transparency = trust = qualified clients with real budgets.
🛠 Tile Types Mastered
List your specialties: Porcelain, ceramic, natural stone, mosaic, large format 48x48. Shows expertise.
Client Case Study: Carlos, Tile Contractor in Phoenix
Before / After (6 months)
Profile: Carlos, professional tile contractor in Phoenix for 10 years. Specialized in bathrooms and patios. Dependent on word-of-mouth.
Before the website:
- 2-3 jobs per month via referrals
- No online visibility (just inactive Facebook page)
- Hard to choose projects, accepts everything
- Inconsistent revenue, slow in summer
Implementation:
- Website with portfolio of 40 projects (before/after)
- Optimized pages: "tile contractor Phoenix," "bathroom tile Phoenix," "patio tile Phoenix"
- Transparent per sq ft pricing by installation type
- Optimized Google Business Profile
Results after 6 months:
- 26 qualified inquiries per month
- 8 jobs closed on average (31% conversion rate)
- $42,000 in additional revenue
- Can now decline small jobs and focus on complete bathrooms + patios
"My online portfolio makes all the difference. Clients call me already convinced by my work. Site paid for itself in 3 weeks." - Carlos, tile contractor Phoenix
Mistakes to Absolutely Avoid
Mistake 1: Poor Quality Photos
Blurry or poorly framed photos = zero credibility. Invest in a good smartphone or photographer for 15-20 key photos of your best work.
Mistake 2: Unorganized Portfolio
50 random photos = confusion. Organize by category: Bathrooms | Patios | Kitchens. Clients must find what they're looking for in 5 seconds.
Mistake 3: No Price Ranges
"Call for quote" without range = 80% leave. Give per sq ft pricing by type: "Bathroom: $12-$18/sq ft installed." Filters and qualifies.
Mistake 4: Not Showing Your Specialty
Generalist = average everywhere. Better to say "Specialist in custom showers and large format tile" than "I do everything." Attracts quality clients.
Frequently Asked Questions
"I don't have enough photos"
Start with 10-15 photos of your best jobs. Add 2-3 photos per month. In 6 months, solid portfolio. The important thing: get started.
"Customers always want the cheapest price"
False. Customers want PROFESSIONALISM. If you show portfolio + reviews + transparent pricing, you justify your rates and beat the "cheap guys."
"I already work with remodeling companies"
Great. But those contracts can end. A website is your own source of direct jobs, independent of third parties. Security.
"How much does it cost?"
Professional tile contractor website: $2,200-$4,000. ROI:
- 1 complete bathroom = $5,000-$7,500 revenue
- Your site generates 8 jobs/month = $40,000-$60,000/month additional revenue
- ROI in less than a month
"How long until I see results?"
Realistic timeline:
- Week 1: Google indexing
- Month 1: 5-8 inquiries
- Month 3: 20-24 inquiries
- Month 6: 26-32 inquiries (steady)
About Made For Leads: We help contractors and small businesses grow through effective digital solutions. Measurable results, no fluff.
Transform your website into a lead generation machine
Call us at +1 (917) 963-5407 or fill out the form below to get your free audit today