If you're a CPA looking to grow your client portfolio beyond traditional referrals, you're in the right place. We create websites for accounting firms that attract qualified entrepreneurs, small businesses, and self-employed professionals, while integrating the digital tools you need to work efficiently.
Why 73% of CPAs With a Website Don't Receive Inquiries
The accounting services market is in full digital transformation. The numbers speak for themselves:
- The US accounting services market represents $130+ billion and grows at 5.5% annually (one of the highest growth rates in professional services)
- 83% of entrepreneurs search for their CPA online before any contact
- Firms with a strong digital presence generate on average 32% more revenue
- 71% of small businesses seek a CPA capable of offering digital services (client portal, document digitization)
But here's the reality: Having a website is no longer enough. Your potential clients are looking for a secure client portal to access their documents 24/7, integration with their accounting software (QuickBooks, Xero, FreshBooks), document and receipt digitization, real-time management tools, and a CPA who understands digital transformation.
This is exactly what we create.
What Entrepreneurs REALLY Look for in a CPA
We analyzed 500+ Google searches from entrepreneurs looking for a CPA. Here are their 5 main criteria:
1. "I want access to my accounting documents anytime"
The need: Entrepreneurs and business owners work outside business hours. They want to consult their balance sheet, returns, invoices at 10 PM on a Sunday if necessary.
Our solution: Included Secure Client Portal
- 24/7 access to accounting documents (balance sheets, tax returns, filings)
- Upload receipts and invoices from smartphone
- Secure messaging with your firm
- Dashboard with key indicators (cash flow, revenue, margins)
- Responsive mobile app (works on iOS and Android)
2. "I don't want to waste time emailing my invoices"
The need: Digitization isn't an option, it's mandatory (electronic invoicing gradually becoming required).
Our solution: Accounting Software Integration
- Direct connection with QuickBooks, Xero, FreshBooks, Sage
- Automatic retrieval of customer/supplier invoices
- OCR (optical character recognition) for automatic data extraction
- Real-time synchronization with your production software
3. "I want a CPA who understands my industry"
The need: A generalist CPA vs a specialized CPA makes all the difference.
Our solution: Dedicated Pages Per Industry
We create specific pages for your specializations:
- /cpa-ecommerce/ → e-commerce entrepreneurs
- /cpa-professionals/ → professionals (doctors, lawyers, architects)
- /cpa-construction/ → construction companies
- /cpa-restaurants/ → restaurants, caterers, food trucks
- /cpa-startups/ → tech startups, funding rounds
Why it works: Each page targets specific keywords, shows your industry expertise, and clients feel understood.
The ROI of a CPA Website: Real Numbers
Let's take a concrete example:
You're a CPA in Denver, targeting small businesses (5-20 employees).
Local market analysis (data):
- 420 searches/month for "CPA Denver"
- 150 searches/month for "small business CPA Denver"
- 90 searches/month for "change CPA Denver"
- Total: 660 monthly searches (active potential clients)
If you're in Google's TOP 3:
- 87% of clicks go to the top 3 results
- 660 × 87% = 574 potential clicks/month
- Well-designed site average conversion rate: 3-5%
- 574 × 4% = 23 quote requests per month
Financial calculation:
- If 40% convert to clients = 9 new clients/month
- Average small business fees = $3,000-$4,800/year
- Generated annual revenue = $324,000-$518,400
- ROI: 9,500-15,100% in the first year
Investment: Professional site with client portal: $3,300-$5,400
Profitability: From month 2 (1-2 acquired clients suffice)
What Makes a CPA Website Truly Effective
After creating sites for generalist accounting firms, startup specialists, e-commerce experts, and multi-partner firms, here are the 8 non-negotiable elements:
1. Clear Homepage
Visitors must understand in 5 seconds what you do, for whom, and your difference (digital, proximity, industry specialization).
2. Detailed Services
No accounting jargon. Simply explain: "Daily bookkeeping", "Annual financial statements and tax returns", "Payroll management", "Tax consulting".
3. Pricing Section
At minimum a price range. 67% of entrepreneurs abandon a site that doesn't show pricing.
4. Client Testimonials
With quantified results: "I save 5 hours per month thanks to the client portal."
5. Accounting & Tax Blog
Articles on LLC vs S-Corp, sole proprietorship, international sales tax, R&D credits, electronic invoicing.
6. Google My Business
71% of searches include a city. GMB optimization mandatory for local firms.
7. Integrated Client Portal
Digital vault, document upload, secure messaging, dashboard, notifications, electronic signature.
8. Technical Integrations
Native synchronization with QuickBooks, Xero, FreshBooks, Sage.
Compliance & Security: What Your Site MUST Comply With
Legal Obligations For CPAs
1. Mandatory mentions on the site:
- State Board of Accountancy registration (license number)
- Degrees (CPA, accounting degree) + year obtained
- Professional Liability Insurance (insurer name, contact)
- Firm address + Tax ID
2. Professional ethics rules:
- Prohibition of comparative advertising
- Prohibition of actively soliciting clients
- Obligation of confidentiality
- Fees: AUTHORIZATION to display them (unlike lawyers)
3. Privacy Compliance:
- Complete privacy policy
- Explicit consent for data processing
- Rights of access, rectification, deletion
- Data Protection Officer if >250 employees
We handle all of this for you. Every site we deliver is pre-audited for ethical and privacy law compliance.
Our Pricing (Total Transparency)
"Essential Firm" Package - $3,300
Includes:
- 5-7 page website (Home, Services, Pricing, About, Contact, Privacy Policy, Blog)
- Custom professional design + Mobile optimization + Basic SEO
- SSL Certificate (security) + Privacy compliance + Professional standards compliance
- Secure contact form + Google Maps integration + Google My Business
- 30-minute training
- 2 modifications/month included for 6 months
Delivery: 7-10 days
For whom? Solo CPAs or small firms (<5 staff), general services.
"Digital Firm" Package - $5,400
Includes everything from "Essential Firm" PLUS:
- 10-12 page website (pages per industry, team, FAQ)
- Secure client portal (vault, document upload, messaging, dashboard)
- Accounting software integration (QuickBooks, Xero, FreshBooks, Sage)
- Pre-loaded blog (5 articles included)
- Advanced SEO optimization (keyword research, content strategy)
- "Tax & Accounting News" section
- 4 modifications/month included for 6 months
Delivery: 14-21 days
For whom? Multi-partner firms, specialized firms (startups, e-commerce, construction), firms seeking digital differentiation.
"Quote Calculator" Option - +$960
Features: Interactive form, automatic price range calculation, automatic quote email sending, qualified lead capture.
ROI: Firms with calculators receive 2-3x more requests than those with generic forms.
What Our CPA Clients Say
James F., CPA specialized in E-commerce, Seattle
"I launched my firm 3 years ago with the ambition to target e-commerce businesses. The site created by Made For Leads with Shopify/WooCommerce integration was my best marketing investment. In 18 months, I acquired 23 e-commerce clients (average revenue: $3,840/client/year). The client portal is my #1 sales argument: my clients can upload their Amazon/eBay invoices from their smartphone."
Results after 18 months:
- 23 new e-commerce clients
- Generated revenue: $88,320/year
- Ranking "e-commerce CPA Seattle": position 2
- ROI: 1,635%
Linda M., CPA generalist, Phoenix
"My old site was a disaster: no visible contact form, no pricing, not mobile optimized. I had my site redone with Made For Leads. Result: I went from 1-2 requests per quarter to 3-4 per month. The accounting blog they helped me launch now generates 40% of my traffic. My article 'LLC or S-Corp: how to choose?' receives 200 visits/month."
Results after 6 months:
- Quote requests: +600%
- Organic traffic: +280%
- 1 blog article in position 3 on Google
- 8 new clients signed
FAQ: Your Questions, Our Answers
"How long before seeing results?"
Immediate (Day 1): Professional site online, credible. You can share the link on LinkedIn, business cards, email signature.
Short term (Month 1): First quote requests: 2-4 weeks. Existing client feedback: "Finally a real site!"
Medium term (Month 2-4): Local Google ranking: page 1-2. Organic traffic: 50-100 visits/month. 3-5 qualified requests/month.
"Do I have to write the content myself?"
No. We write 100% of the content based on a 30-minute questionnaire, your services, specializations, pricing, and your differentiation. You validate, we adjust, we publish.
"Is the client portal privacy compliant?"
Yes, fully: US hosting, data encryption (SSL + database encryption), two-factor authentication (2FA), access logs, professional standards compliance.
"Can I integrate my current production software?"
Yes, we integrate QuickBooks, Xero, FreshBooks, Sage. If you use other software, contact us for feasibility study (generally possible via API).
"3 Qualified Requests" Guarantee
If within 90 days of your site going live, you don't receive at least 3 qualified quote requests, we optimize your site for free until reaching this goal.
Qualified request = entrepreneur/business owner with real need for accounting services in your service area.
Why this guarantee? Because 84% of our CPA clients reach this threshold within the first 45 days.
About Made For Leads: We help professional service providers grow their practice through effective and compliant online presence. Specialists in regulated professions (attorneys, CPAs, consultants).
Transform your website into a lead generation machine
Call us at +1 (917) 963-5407 or fill out the form below to get your free audit today