Website for Carpenters: Generate 5+ Qualified Quotes per Week

"My work is impeccable, my customers love my custom creations, but I struggle to find new projects." It's not your skills that are lacking — it's your visibility.

In 2025, 82% of homeowners and architects search for a carpenter on Google before making contact. They no longer flip through directories or place newspaper ads. They type "carpenter [city]" or "custom woodwork" and contact the top results with a good portfolio.

Why You're Missing Out on Profitable Projects

The problem isn't the quality of your finishes. The problem is that customers can't find you when they're planning their projects.

Typical scenario:

• A homeowner in Portland wants to redo their kitchen with custom solid wood cabinets
• They type "custom kitchen carpenter Portland" on Google
• They see 3-4 carpenters with photos of completed projects and customer reviews
• They visit their sites, compare styles, and contact those that match their project
• If you're not visible with an online portfolio, this $15,000 project goes to a competitor

This scenario repeats 12-15 times per week in your area. Interior carpentry projects, built-ins, custom staircases, closets — all captured by your online-visible competitors.

What Your Customers Are Really Searching For

Your future customers don't search for "a carpenter." They have specific projects:

Interior Carpentry (50% of requests)

• "custom kitchen cabinets carpenter"
• "custom wood staircase"
• "custom closet [city]"
• "custom built-in bookshelf"
• "solid hardwood flooring installation"

Exterior Carpentry (30% of requests)

• "custom wood deck carpenter"
• "custom wood pergola"
• "custom wood shutters fabrication"
• "custom wood gate craftsman"

Commercial Projects (20% of requests)

• "retail store woodwork"
• "restaurant carpentry"
• "custom office furniture"
• "trade show booth woodwork"

An optimized site positions you for all these searches and attracts customers ready to invest in quality custom work.

The 6 Key Elements of a Carpenter Website

Your site isn't a catalog. It's a 24/7 virtual showroom that generates quote requests.

Case Study: James, Carpenter in Seattle

Fatal Mistakes to Avoid

Mistake 1: Poorly Organized Portfolio

30 random photos = zero impact. Organize by category: Kitchens | Closets | Staircases | Commercial Work. Customers must instantly find what interests them.

Mistake 2: Poor Quality Photos

Blurry or poorly framed photos = lost credibility. Invest in a recent smartphone or hire a photographer for 10-15 key photos. It makes all the difference.

Mistake 3: No Indicative Pricing

"Quote on request" with no indication = 80% of visitors leave. Give ranges: "10-foot kitchen: $7,500-$11,000." It filters and qualifies.

Mistake 4: No Local SEO

A beautiful invisible site = wasted money. Optimize for "carpenter [your city]" + impeccable Google Business Profile.

Frequently Asked Questions

"I don't have enough photos of my work"

Start with 10-15 photos of your best recent projects. Add 2-3 each month. In 6 months, you'll have a solid portfolio. The important thing is to start.

"My customers all want custom work, which takes time"

Exactly! A website attracts customers looking for quality and custom work. You won't sell faster, but you'll sell more regularly. No more 2-month gaps without projects.

"Architects/kitchen designers already give me work"

Great. But what happens if your main contact leaves? A website is your own customer source, independent of third parties. Security.

"How long to see results?"

Realistic timeline:

• Week 1: Google indexing, first visits
• Month 1: 3-5 quote requests
• Month 3: 12-15 requests/month
• Month 6: 18-22 requests/month (stable)

About Made For Leads: We help contractors and small businesses grow their business through effective online presence. No fluff, just measurable results.